Sunday, 26 October 2014

Social Media and SEO Ranking Factors

I observed traffic and rankings to my personal SEO blog after penguin 3.0 update I have got extreme changes. 

SEO ranking factors
Here are the techniques I have applied in 2014 to my BlogSpot blog.
  1. Monthly updating blog posts
  2.   Content optimization (internal linking for long tail keywords)
  3. Sharing post on social media sites Google plus, Facebook, Twitter, Pinterest, Stumbleupon, Delicious and Linkedin.
     Suggestions to get good traffic and ranking to your website in search results.
On Page Checklist & Techniques

  1. Add your website in Google webmaster tools and register Google analytics
  2. Proper redirects (Make sure your website URL’s everything with www)
  3. Update XML Sitemaps for Images and videos.
  4. Update robots.txt
  5. Write Meta tags for all pages (Title and description only)
  6. Write H1 and ALT tags
  7. Put schema code for your website official logo.
  8. Update internal linking to your unique and quality content
  9. Check and fix broken links
  10. Create custom 404 pages
  11. Apply authorship (Authorship is still working only a rich snippet is not shown in search results don’t trust rumours)
  12. Update Major social profiles on website homepage fb, twitter, tumblr, linkedin, pinterest, G plus, youtube etc
  13. Update phone number and contact details everything on the homepage.
  14. Update new blog posts frequently and add social sharing buttons to each blog post
  15. Check and improve your website page speed
  16. Make your website in responsive design

Off page Checklist & Techniques
  1. Local listings and local directories
  2. High authority social bookmarking submissions
  3. Video marketing (concentrate only on youtube only, leave other video sites)
  4. Article posts per month 4 articles (post in ezinezrticles)
  5. PDF submissions (scribd, slideshare, podcast, docstoc etc.)
  6. Guest post (choose local and high authority relevant sites only)

 Social Media Marketing, Optimization and Networking

    Social Media Networking
  1. Update frequent posts (in every 2hours) in top social networks
  2. Update per day 2 different posts about your website
  3. Update per day many posts other information which is relevant to your industry
  4. Share and like other information (ex: your followers or member’s posts)
  5. Create groups, lists, communities and add members and share knowledge to users. 

Link building is not spam. Still it was working; build high authority quality relevant natural links. Hope the above techniques will help to you. Please give your suggestions if I am missing anything. All the best.

Friday, 13 June 2014

Google Panda 4.0 Algorithm Update

Google’s Matt Cutts declared on Twitter the release of Google Panda 4.0 Update. Google's Panda update is meant to prevent sites with poor quality content from operating their way into Google’s search results. Panda 4.0 should be a significant update to the particular formula versus simply an information refresh. Meaning, Google has created changes to however Panda identifies sites and has released a replacement version of the formula .

Google Panda 4.0 Algorithm Update
Google Panda 4.0 Algorithm Update

Google Panda 4.0 update affects different languages to different degrees. In English for instance, the impact is ~7.5% of queries that area unit affected to a degree that a every day user may notice.

The Panda rule, that was designed to help boost great-quality content sites whereas pushing down low-quality content sites within the search results, has constantly targeted low-quality content sites so as to produce searchers with the most effective search results.